Ark Encounter

Part theme park, part museum — the Ark Encounter features a life-size Noah’s Ark — built according to the dimensions God provided Noah in the Bible. JDA Worldwide partnered with the Ark to strategically reach audiences through paid media, promoting the attraction year-round.

To kick off 2025, JDA strategically leveraged a disruptive advertising style to draw untapped audiences to the life-size Noah’s Ark. The first iteration of this strategy was promoted across Meta and Google display ads.

CD: Jonathan Vessely // Designers: Mitchell Acton + Olivia Heinen

JDA unwrapped a new approach to the Ark’s Christmas 2024 campaign, presenting the Ark as a fantastical winter wonderland to inspire guests to visit the annual ChristmasTime experience. The campaign was promoted across Meta, YouTube, Fox, and Google display ads.

CD: Jonathan Vessely // Designer: Mitchell Acton

With a mere 39 miles between The Ark and The Great American Ball Park, there was prime opportunity to draw hundreds of thousands of Major League Baseball fans. To capture this particular audience, JDA created a 15-minute stadium-wide digital takeover promoting the Ark to run during one inning of every Cincinnati Reds home game throughout the 2025 season. The digital promo features illuminating facts and trivia about Noah’s Ark and the Bible to inspire baseball fans to discover the attraction for themselves.

CD: Jonathan Vessely // Motion Designer: Mitchell Acton