Hi! I’m lauren.

I’m a creative Swiss Army knife and artistic fashionista with a penchant for painting pictures with words.

When wielding words as my art form, I’m a brand storyteller.

I am eager to develop bold, meaningful brand experiences that push creativity, help people solve their problems and position businesses for success.

I geek out on verbal brand guides, but I LOVE breaking the rules for a worthy campaign.

***Added bonus: I artfully weave humor into the storytelling process whenever beneficial.

Since I was a young girl playing with Barbies, my creativity has been sparked by glamour, whimsy and wit.

My love for writing began many moons ago, in high school journalism class. With absolutely no intention of being a journalist, I cultivated my craft for developing scroll-stopping headlines and curious leads. Initially, I wrote long-form stories from an editorial POV, covering events, fashion and dining. Over the years, I developed an increased passion for short-form writing, art direction and impactful marketing, which led to my Peggy-Olson-style pivot into advertising.

Since 2021, I’ve gained a gamut of experience creating digital and traditional content as an in-house and agency copywriter. Through those endeavors, I’ve developed a robust aptitude for authentic brand messaging: from retail to real estate, fine dining to foster care, museums to ministries—and beyond. I have proven success writing engaging, persuasive copy across channels and verticals. It’s a thrilling opportunity to craft compelling stories that resonate with their intended audiences.

As a true Gemini and ambivert, I’m a collaborative powerhouse, connecting across disciplines with colleagues and clients alike to develop captivating campaign concepts. I know that the formula for successful marketing requires data, so I am a research maven who covets audience metrics when building brand strategies.

What’s a Creative Swiss Army knife?

In addition to wordsmith-ing, I’m also an experienced graphic artist, photographer, painter and illustrator—these skills coalesce to make me a stronger writer.

If you need strategy-driven copy that POPS, drop me a line.

For a peek at my past, check out my Linkedin profile.