Bin 23 bistro > Rebrand to brasserie 23 | Campaign
Bin 23 Bistro summer 2023 Meta + Google Search ad campaign.
CD: Kristine Deininger // ACD: Jonathan Vessely
Supporting copy for ad:
Every bite of this delectable Parisian dish will leave you feeling as good as it looks. Reserve your table today.
Supporting copy for ad:
You’re not dreaming. Summer cocktails on our patio are your sweet escape on scorching summer days. Join us al fresco.
Supporting copy for ad:
Expect plenty of sun and flavor all summer at Bin 23 Bistro. Join us for brunch this weekend. Sunglasses optional.
bin 23 bistro rebrand to brasserie 23
When the client rebranded Bin 23 Bistro to Brasserie 23, the team required a new brand identity to match the restaurant’s refreshed mission and vision. The JDA Worldwide brand and creative teams utilized audience metrics obtained by the JDA digital team to craft a new brand system, including graphics, a new tagline, and verbal guide.
The creative team crafted awareness ads to promote the restaurant rebrand across social media and OOH.
Fresh copy was written for the restaurant’s new website https://brasserie23.com/
Brand VP: Kristi Neville // CD: Jonathan Vessely // Designers: Michael Saalman, Teah Rushing, Mitchell Acton
The Brasserie 23 grand reopening and rebrand promoted across TikTok with custom videos featuring dinner, brunch, and happy hour.
Brasserie 23 revamped brand visual and verbal applied on the new website https://www.brasserie23.com
Billboard designs created for rebrand awareness campaign strategy.
