brasserie 23
RESTAURANT | BRAND-AWARENESS CAMPAIGN | REBRAND CAMPAIGN
Bin 23 Bistro summer 2023 Meta + Google Search ad campaign.
Bin 23 Bistro (was) a chic, convivial restaurant located in Granger, Indiana specializing in French fare made from farm-to-table ingredients with an outstanding wine selection and dazzling craft cocktails. For their summer 2023 campaign, the JDA Worldwide team drew from the brand’s core audience and pushed the brand personality. Evoking visions of the French Riviera and a spirit of wit, whimsy, sophistication, and quintessential French charm, the campaign entices discerning diners to beat the Midwestern heat while enjoying a fresh, local dining experience.
CD: Kristine Deininger // ACD: Jonathan Vessely
Supporting copy for ad:
Every bite of this delectable Parisian dish will leave you feeling as good as it looks. Reserve your table today.
Supporting copy for ad:
You’re not dreaming. Summer cocktails on our patio are your sweet escape on scorching summer days. Join us al fresco.
Supporting copy for ad:
Expect plenty of sun and flavor all summer at Bin 23 Bistro. Join us for brunch this weekend. Sunglasses optional.
bin 23 bistro rebrand to brasserie 23
When the client rebranded Bin 23 Bistro to Brasserie 23, the team wanted a new brand identity to match the restaurant’s refreshed menu, mission and vision. Using the style and identity introduced in their summer 2023 ad campaign, the JDA Worldwide brand and creative teams developed a comprehensive new brand system, including graphics, a new tagline, and verbal guide — along with copy for the restaurant’s new website https://brasserie23.com/
To promote the revamped restaurant and brand, the creative team crafted a rebrand campaign that ran across Meta, TikTok and OOH.
Brand VP: Kristi Neville // CD: Jonathan Vessely // Designers: Michael Saalman, Teah Rushing, Mitchell Acton
The Brasserie 23 grand reopening and rebrand promoted across TikTok with custom videos featuring dinner, brunch, and happy hour.
Brasserie 23 revamped brand visual and verbal applied on the new website https://www.brasserie23.com
Billboard designs created for rebrand awareness campaign strategy.
