Comfort option campaign

retail | brand-awareness campaign

Comfort Option is no ordinary mattress company. With over 70 years in the foam and bedding industry, their team is all about transparent pricing and personalized service. Based in Greenfield, IN, the family owned business is the only mattress company that enables its customers to create customized, rebuildableⓇ mattresses. JDA Worldwide partnered with their team to amplify their brand through an awareness campaign to increase mattress sales.

As JDA’s dedicated writer to the campaign, I created unique audience personas using customer interviews and brand research metrics to lead campaign concepting. Notably, the Comfort Option team demonstrated a robust, scientific knowledge of foam and passionately assisted customers using specific product solutions, so I officially branded their team members as “Comfort Experts” across campaign executions.

The paid campaign, Redefining Comfort, was promoted via custom landing page and across Meta ads, email campaign and print ads, of which I wrote all content.

ECD: Kristine Deininger // AD: Aaron Armstrong

Redefining Comfort campaign landing page

Redefining Comfort campaign Meta ads.