Comfort option campaign

Comfort Option is no ordinary mattress company. With over 70 years in the foam and bedding industry, their team is all about transparent pricing and personalized service. Based in Greenfield, IN, the family owned business is the only mattress company that enables its customers to create customized, rebuildableⓇ mattresses. JDA Worldwide partnered with their team to amplify their brand through an awareness campaign to increase mattress sales. Throughout the campaign, we rebranded their team members as “Comfort Experts,” noting their extraordinary knowledge of foam and ability to apply that robust intel to offer customers specific solutions to their comfort needs.

The campaign, Redefining Comfort, was promoted via custom landing page, social, print, and email.

ECD: Kristine Deininger // AD: Aaron Armstrong

Redefining Comfort campaign landing page

Redefining Comfort campaign Meta ads.