the honeybee conservancy

website seo copy

“One in every three bites of food we eat depends entirely on bees,” a startling fact I learned thanks to The Honeybee Conservancy website. A grim reality that we humans have been faced with over the past decade is that this vital species has been dying at alarmingly high rates. The Honeybee Conservancy is determined to preserve and promote bees through environmental education, beekeeping and creation of bee sanctuaries around the U.S. The organization needed SEO copy to develop the portion of their website dedicated to native bee education. I joined their team as copywriter, writing strategic SEO copy and content for the website pages, amplifying relevant information about a variety of native bees. Using the tone and voice of the organization, I sought to inform the public about the crucial bee species found in the U.S. and compel readers with a call to action - sharing ways they can actively help save the bees. Data has shown that I’ve helped create their top-performing pages, which advances the Conservancy as native bee experts, according to Executive Director and organization founder, Guillermo Martinez. Check out some of my work by clicking on the bee images below.

All images courtesy of The Honeybee Conservancy, 2020