MARTINI

digital brand experience | spec work

Our challenge: To create a brand experience that celebrates MARTINI’s campaign idea Let’s Make Time, beyond traditional advertising — bringing to life the power and importance of spending quality time with friends using the classic Italian aperitivo as the focus.

Our solution: Collectively, Taylor and I sought to bring “MARTINI TIME” into the physical world and amplify it through social and digital channels. To drive these results, we created a social media competition and immersive event for MARTINI to engage consumers while building community and friendships around the brand through meaningful experiences.

COPY: Lauren Oosterinck | CD: Taylor Becker, 2020