ruth’s chris steak house — Prime hospitality group

fine dining, hospitality | connected TV spots | Paid social

Steak lovers far and wide crave the “Sizzle” that can be found only at Ruth’s Chris Steak House. JDA Worldwide partnered with regional owners of the prominent steakhouse to showcase its outstanding craft menu strategically to its audiences via CTV in two evergreen spots (15 and 30 second).

ACD: Jonathan Vessely

To create buzz around the new Ruth’s Chris Steak House coming to West Des Moines, IA, the JDA Worldwide creative team crafted updated scripts and repurposed existing video footage to produce two CTV spots (15 and 30 second) promoting the restaurant’s grand opening.

tiktok ads

To reach the Gen-Z and Millennial audiences with the “Sizzle,” the JDA Worldwide creative team produced two distinctive TikTok ads — an evergreen and a holiday ad.

CD: Jonathan Vessely // Designers: Teah Rushing and Mitchell Acton