creation museum

conservatory opening | paid social

As a fervent plant lover, it was a dream to promote the grand opening of the Creation Museum’s Plants of the Bible Conservatory. As a member of the JDA Worldwide creative team, I partnered with my CD and brand designer to develop multiple creative concepts to reach the museum’s primary audiences. I wrote multiple variations of copy to accompany the design.

During our formal presentation, the client raved about every concept and had a hard time deciding which one to choose. The conservatory opening was promoted across Meta ads. Our team’s concept was so effective that the museum continues to use it to market the attraction (over a year later).

CD: Jonathan Vessely // Designer: Michael Saalman