The villages of indiana

non-profit, adoption | awareness spots

The Villages of Indiana does adoption differently. Through their Mother-Centered Domestic Infant Adoption Program, expectant mothers receive comprehensive services to support their physical and mental wellbeing throughout the pregnancy — whether they decide to offer their infant for adoption or not. The JDA Worldwide team partnered with The Villages of Indiana to create two video spots (30 second and 15 second) to promote awareness of the program to expecting mothers across the state.

ECD: Kristine Deininger // Motion Designer: Mitchell Acton

The VIllages of Indiana

Non-profit | “Here for you” video ads 30 second + 15 second

The Villages of Indiana is a non-profit that supports pregnant mothers who are considering adoption. To reach more women within their audience segment across Indiana, The Villages partnered with JDA Worldwide to create two awareness spots (a 30-second and 15-second) to run on YouTube. As copywriter for JDA, I collaborated with my executive creative director and motion designer to ideate concepts to resonate with the target audience, developed storyboards and crafted custom scripts for each spot.

ECD: Kristine Deininger // Design + animation: Mitchell Acton

foster care | boosted posts

On their mission to care for children, youth and those who care for them, The Villages of Indiana partnered with the JDA Worldwide creative team to promote their foster care program through a series of strategic boosted Meta posts. Linking emotion to intention, each post addressed potential concerns related to foster parenting while providing encouraging insights from seasoned foster parents who currently serve with The Villages.

AD: Aaron Armstrong // Designer: Olivia Heinen