The Villages of Indiana

non-profit | paid media

“Here for You” direct response YouTube ads | 30 second + 15 second

The Villages of Indiana is a non-profit that supports pregnant mothers who are considering adoption. To reach more women within their audience segment across Indiana, The Villages partnered with JDA Worldwide to create two ad videos (a 30-second and 15-second) to drive lead gen and signups. As copywriter for JDA, I collaborated with my executive creative director and our motion designer to ideate concepts to resonate with the target audience, developed storyboards, and crafted custom scripts for each spot.

The Villages team loved both versions of the ad, and they performed well online:

• The ads generated 35K+ impressions

• 29K+ views

• achieved an 86.62% completion rate

ECD: Kristine Deininger // Design + animation: Mitchell Acton

foster care | paid/boosted posts

On their mission to care for children, youth and those who care for them, The Villages of Indiana partnered with the JDA Worldwide creative team to promote their foster care program through a series of strategic boosted Meta posts. Linking emotion to intention, each post addressed potential concerns related to foster parenting while providing encouraging insights from seasoned foster parents who currently serve with The Villages.

AD: Aaron Armstrong // Designer: Olivia Heinen