urban alchemy

mission | team manual, brand messaging

Urban Alchemy is a non-profit focused on the personal transformation of its motley crew of Pit Stop Monitors. The organization has established a successful program, but needed a structured team manual to enhance the onboarding training for new Monitors.

I collaborated with the UA team to create their first print training manual, emphasizing the organizational values and personal success stories of its team. Using interviews and data, I conveyed the essence of alchemy achieved by its team members, while also incorporating instructional details to inform, equip, and inspire future Monitors.