The exchange cocktail bar

web copy + Enhanced UX

The Exchange is a craft cocktail bar with Midwestern roots and an international selection of whiskeys. As a member of the JDA Worldwide Creative team, I served as the dedicated writer for The Exchange brand for 2.5 years. I helped craft its new brand identity and served as both copywriter and UX writer to create its new website displaying the elevated brand messaging: https://theexchangebars.com/

Brand VP: Kristi Neville // Strategy: Chris McNeely // CD: Jonathan Vessely // Web Design: Emily Lee