The exchange cocktail bar

brand identity | web copy + UX | Email campaigns | paid social content

The Exchange is a craft cocktail bar with Midwestern roots and an international selection of whiskeys. As a member of the JDA Worldwide Creative team, I served as the dedicated writer for The Exchange brand for 2.5 years.

In addition to its new brand identity (see Brand Identity section), I created countless social posts and email campaigns to reach their audiences in compelling ways. During their rebrand, I also had the opportunity serve as UX writer to create new copy for the entire website: https://theexchangebars.com/

Brand VP: Kristi Neville // Strategy: Chris McNeely // CD: Jonathan Vessely // Web Design: Emily Lee

emails + paid social

In addition to its verbal branding, I created countless social posts and email campaigns to reach their audiences in compelling ways. Here are a few of selects from my body of writing for The Exchange.