The exchange cocktail bar

brand identity | web copy + UX | Email campaigns | paid social content

The Exchange is a craft cocktail bar with Midwestern roots and a vast selection of international whiskeys. As a member of the JDA Worldwide Creative team, I served as the The Exchange’s dedicated writer for all brand, web, and creative deliverables. Its owners tapped our team to orchestrate a full rebrand, customized new website experience, numerous email campaigns, and paid social content.

As lead writer for this client, I collaborated with JDA’s VP of brand and the team’s marketing strategist to research its consumer audiences and conducted historical research to create an enhanced brand identity and guide. With audience segments across Downtown Indianapolis and South Bend, the rebrand reflected its cosmopolitan sophistication and Midwestern hospitality.

Below, are select writing samples of my writing across the new website and UX copy, email journeys, and paid social posts.

Brand VP: Kristi Neville // Strategy: Chris McNeely // CD: Jonathan Vessely // Web Design: Emily Lee

emails + paid social

In addition to its verbal branding, I created countless social posts and email campaigns to reach their audiences in compelling ways. Here are a few of selects from my body of writing for The Exchange.