video ads| 30 second + 15 second “Here for you”
The Villages of Indiana is a non-profit that supports pregnant mothers who are considering adoption. To reach more women within their audience segment across Indiana, The Villages partnered with JDA Worldwide to create two awareness spots (a 30-second and 15-second) to run on YouTube. As copywriter for JDA, I collaborated with my executive creative director and motion designer to ideate concepts to resonate with the target audience, developed storyboards and crafted custom scripts for each spot.
ECD: Kristine Deininger // Design + animation: Mitchell Acton
foster care | boosted posts
On their mission to care for children, youth and those who care for them, The Villages of Indiana partnered with the JDA Worldwide creative team to promote their foster care program through a series of strategic boosted Meta posts. Linking emotion to intention, each post addressed potential concerns related to foster parenting while providing encouraging insights from seasoned foster parents who currently serve with The Villages.
AD: Aaron Armstrong // Designer: Olivia Heinen
